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RESEARCH The Early Impact of COVID-19 on Local Commerce Report

Changes in Spend Across Neighborhoods and Online

Findings

  1. Go to finding 1各城市在地方商业上的支出同时下降, 尤其是低收入社区.
  2. Go to finding 2Online local commerce spend grew by 1.5%的线下消费急剧下降，而线上消费份额增长了4%.6 percentage points.
  3. Go to finding 3 Only grocery and pharmacy spend grew materially, 线上增长至少是线下增长的三倍.
  4. Go to finding 4 Approximately 8 percent of LC spend shifted from restaurant to grocery spend; local access to groceries varied widely by neighborhood income quintile and across cities.
July 2020

COVID-19 has rapidly transformed everyday life. 虽然大流行的范围是全球性的，但消费者在当地受到经济影响. 要了解COVID-19对当地经济造成的压力，需要从地方的角度来看待社区内消费者和商家之间的相互作用, 哪些可以为正在进行的帮助当地经济复苏的努力提供信息. 

这一见解利用了2019年10月至2020年3月期间，来自1100万大通客户的每月约4.5亿笔信用卡交易样本的本地商业数据集. 本地商业视图表示本地买家和卖家之间交易的日常商品和服务，并包括进行交易的渠道(在线/离线)以及消费者和商家的邮政编码, 了解消费者居住地与购买地点之间的距离.

这一见解的目的是告知疫情对美国各地当地商业供需的影响.S. cities, 包括对高收入社区和低收入社区的分析, access to food, shifts in the types of products and services purchased, and shifts from brick-and-mortar to online. 

Read the full insight Click here to read about early impact of Covid.
Navigate to finding index Navigate to finding 1 Navigate to finding 2 Navigate to finding 3 Navigate to finding 4

Finding One: 各城市在地方商业上的支出同时下降, 尤其是低收入社区.

  • Local commerce spend declined by 12.8 percent between March 2019 and March 2020.
  • San Francisco, Chicago, New York, 底特律的当地商业支出下降幅度最大.
  • 低收入社区经历了不成比例的支出大幅下降，降幅超过15%.

按城市分列的当地商业支出同比变化百分比

柱状图显示了各城市当地商业支出的年同比变化百分比

View the Text Version

Finding Two: Online local commerce spend grew by 1.5%的线下消费急剧下降，而线上消费份额增长了4%.6 percentage points.

  • The online share of local commerce spend grew from 42.9 percent in February 2020 to 47.5 percent in March.
  • Offline spending decreased the most in San Francisco (-31.0 percent), Seattle (-27.7 percent), New York (-24.9 percent), and Los Angeles (-24.5 percent).
  • 低收入社区最有可能经历网上消费的大幅下降.

按渠道分列的本地商业支出同比变化百分比

按渠道分列的当地商业支出年度同比变化百分比条形图

View the Text Version

Finding Three: Only grocery and pharmacy spend grew materially, 线上增长至少是线下增长的三倍.

  • 杂货店和药店在当地商业支出中所占的份额从15%增长到了15%.6 percent to 23.9 percent and from 2.2 percent to 2.7 percent, respectively, between February and March 2020.
  • Online spending on groceries more than tripled.
  •  服装、个人护理、休闲和交通方面的线上和线下支出均有所下降.

按产品类别分列的本地商业支出同比变化百分比

按产品类别划分的当地商业支出同比变化百分比折线图

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Finding Four: Approximately 8 percent of LC spend shifted from restaurant to grocery spend; local access to groceries varied widely by neighborhood income quintile and across cities.

  •  杂货在当地商业支出中所占的比例从2月份的16%上升到3月份的24%. The restaurant share fell from 20 percent to 13 percent.
  •  低收入社区的居民往往住得离杂货店更远, 与高收入人群相比，他们利用网上购物的程度更低. 这两个因素都增加了购买食品杂货时离家的时间.

通过线上和线下渠道，杂货店和餐馆的消费份额

杂货店和餐馆的消费份额柱状图，按线上和线下渠道划分

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Read the full insight Click here to read about early impact of Covid.

Authors

Chris O. Wheat: JPMorgan Chase Institute

Marvin M. Ward Jr.: JPMorgan Chase Institute

Lindsay E. Relihan: London School of Economics &
Centre for Economic Performance